At Clipsal Home, I worked across the campaign management, content strategy, production, and project management for Instagram and Facebook, bringing the brand's vision to life through impactful social campaigns.
My focus was on creating visually engaging and platform-specific content that authentically resonated with our audience, driving brand awareness and fostering meaningful growth. By staying attuned to the latest trends and fine-tuning each post to reflect the nuances of each platform, I ensured Clipsal’s social channels reached and engaged with the right audiences, helping to build a loyal, connected community.
Content Strategy
"get set up for life"
In my role with Clipsal Home, I contributed to shaping the overarching social strategy by leveraging insights and market understanding gained from leading the Clipsal Trade social channels. By aligning campaigns with key content pillars, I helped bring social media initiatives to life that were both brand-aligned and strategically focused.
Content Creation
In my role focused on content creation, I served as both project manager and strategist. I collaborated with internal and external teams, overseeing the entire process from product development to production. I organised quarterly shoot days to capture a curated collection of in-action, product, and lifestyle visuals that truly embodied the brand's essence. These images and videos were meticulously prepared for future content calendars and promotional materials, ensuring a vibrant and cohesive social presence. Each shoot featured a diverse array of talent, highlighting the product’s value while also reflecting the rich diversity of today’s homes and lifestyles.
Content Partnerships
One of the highlights of my time with Clipsal Home was managing our brand partnership with FutureFlip, a key opinion leader in the home and design space. With a well-established audience aligned with our target market, partnering with FutureFlip was a natural fit to showcase our flagship products—Electric Home Design and Wiser for smarter homes.
I oversaw the campaign end-to-end, from ideation through execution, including talent management and shoot logistics. My role ensured a seamless process, delivering high-quality content ready for social media and amplifying our brand presence effectively.
The goals and objectives for this content partnership was to increase brand awareness and increase sign-ups to the monthly newsletter.
This partnership achieved impressive results:
📈 1,000+ new followers gained
✉️ 40% increase in monthly newsletter sign-ups
🎥 45% rise in Reel views
🚀 85% boost in engagement
✉️ 40% increase in monthly newsletter sign-ups
🎥 45% rise in Reel views
🚀 85% boost in engagement
