While working with Clipsal, the consumer extension of globally renowned Schneider Electric, I led the social media channels for Clipsal Trade. This role encompassed strategy development and refinement, campaign management, content creation, and coordination with both internal and external teams to execute and strategically plan content.
My daily responsibilities included scheduling posts, managing community engagement, reporting on performance, and ensuring timely delivery of campaigns, as well as managing our "always-on" content to maintain continuous brand presence.
Content Strategy
Through comprehensive market research, competitor insights, and social media analysis, I developed the ongoing social media strategy for Clipsal Trade. Collaborating closely with internal teams and key opinion leaders, I crafted a strategy designed to drive impactful content planning and execution across Instagram, Facebook, and LinkedIn.
To showcase my approach, I’ve included a selection of slides from the strategy document, highlighting key elements and methodologies that guided our successful campaigns.
cONTENT cREATION
I spearheaded the rollout of Clipsal’s content strategy, collaborating closely with internal teams and product managers to effectively highlight the benefits, values, and offerings for our Clipsal Trade community. Through in-depth industry research and analysis, I identified key content opportunities that allowed Clipsal Trade to stand out, ensuring our messaging aligned seamlessly with the broader brand strategy.
By crafting a balanced mix of product promotions, educational insights, and lighthearted content, I boosted Instagram engagement by 65%, creating a more connected and engaged community.
