Brand identity refresh campaign
I collaborated with Daily Jocks, a premium global LGBTQI+ brand, to lead a comprehensive social media brand refresh campaign. The objective was to authentically showcase the diverse identities within the queer community, emphasising Daily Jocks' commitment to celebrating and addressing underrepresented members of the community.
My role involved overseeing the entire project lifecycle—from strategy development to talent management, production, copywriting, email marketing, website blog posts, and social media management.
Working closely with the team, I played a pivotal role in updating the brand identity, ensuring it reflected a fresh, modern image aligned with the company’s evolving business direction. This project not only revitalised Daily Jocks’ presence on social media but also strengthened their connection with their audience in a way that felt both familiar and innovative.
website blog COPy
