At Numa, I led their TikTok strategy, aligning with the brand’s mission to enhance its digital presence and build a strong community. My main aim was to create a dynamic content strategy that resonated with audiences and drove real growth.
Alongside TikTok, I extended my efforts to Numa’s Instagram, ensuring that our content remained consistent and engaging across platforms, helping to build a connected digital community.
Alongside TikTok, I extended my efforts to Numa’s Instagram, ensuring that our content remained consistent and engaging across platforms, helping to build a connected digital community.
Content Strategy
"We do the rooms, you do the city"
Numa prides itself on creating convenience and disrupting the travel space through state-of-the-art technology, recognising that the travel industry is evolving. Today, people want to experience new cultures, create memories with loved ones, and explore in unconventional ways.
With the ethos of "we do the room, you do the city," my content strategy focused on telling the story of “explore like a local.” The goal was to create content that educates, inspires, and highlights hidden gems—authentic, off-the-beaten-path places that offer discovery beyond the typical tourist spots.
CONTENT CREATION
To execute the content strategy across TikTok, I conducted data-driven analysis and market research to uncover emerging trends, using these insights to shape and optimise Numa's content creation efforts. By staying ahead of pop culture shifts, understanding the influencer landscape, and incorporating viral memes and trends, I ensured our content remained relevant and engaging in a fast-evolving digital space.
This strategic approach led to a 55% increase in TikTok engagement and strengthened our overall social media presence.
INFLUENCER PARTNERSHIPS
I managed influencer partnerships that achieved over 2 million views and boosted brand visibility, contributing to a €50,000+ revenue increase within five months.
I conducted research on TikTok to identify influencers who aligned perfectly with the Numa brand. I negotiated collaborations by offering Numa stays and travel expenses in exchange for their creative content, along with providing them with unique discount codes to share with their audiences, driving conversions.
In addition, I collaborated with the Instagram team to refine content strategies and implement cross-platform partnerships, further enhancing audience engagement and conversion rates. I managed the entire content lifecycle to ensure alignment with Numa’s overall content strategy and business objectives, consistently delivering measurable results.
